Webcast
Best Practices to Help Build Your Personal Brand and Business in the Time of Social Distancing Program
Wednesday, May 19, 2021 | 12:30 p.m. - 2:00 p.m.

Program Fee:
Free for Members | $25 Non-Members

Please Note: A final confirmation containing the Zoom link and Access Code to join the event will be sent to ALL registrants 2 hours prior to the start of the event.

Description: 
While it is a little more challenging to build relationships that will turn into referrals and new clients today due to social distancing, it is not impossible by any means. It just requires us to pivot what we were doing before the pandemic (such as taking clients and prospects to lunch or events, going to in-person networking events and conferences). It involves shifting to doing more thought leadership and relying on social media and webinars.

Join veteran legal marketer Stefanie Marrone as she shows you how to incorporate social media and online networking into your marketing and business development strategy, and turn your connections into new business and referrals. 
•             How to appropriately market ourselves during a time of social distancing and the pandemic.
•             The growing importance of social media and how to use it to build relationships in a time of social distancing.
•             Tips for how to build your brand and business on social media.
•             How to create an engaging LinkedIn profile to enhance your presence.
•             What clients want when it comes to marketing from law firms today.
•             How to write effective client alerts, newsletters and blogs. 
•             How to use webinars, volunteer roles, public relations, award submissions and sponsorships to your advantage.
•             How to position yourself as a leader and authority on social media without selling yourself. 

Speaker:
Stefanie Marrone, Stefanie Marrone Consulting/The Social Media Butterfly

Sponsoring Committee:
Career Advancement and Management, Laura Bicks, Chair