Marketing and Advertising Law In a Rapidly Changing Social/Digital Media Environment (OnDemand)
Originally held on Friday, May 10, 2019 | 9:00 a.m. - 1:00 p.m.
Program Fee:
OnDemand: $179 for Members | $279 for Nonmembers
Members who are Recent Law Graduates, Newly Admitted Lawyers (earliest admission 2017-2019 in any state or country), In-House/Corporate Counsel, Judges (and their staff), or attorneys that practice within the Government, Academic or Not-for-Profit sectors attend this program for free.
CLE Credit:
New York: 4.0 Professional Practice
New Jersey: 4.2 General
California: 3.5 General
Pennsylvania: 3.5 General
Description:
More and more, companies are using promotional tools including
sweepstakes, skill contests, and hybrid versions thereof, all while
struggling to keep pace with the speed of technological change on new
platforms and technologies delivering these programs. Social media laws
applying to posting and tweeting in “real-time marketing”, Fantasy
sports, sports betting and e-sports developments in Ad Tech are rapidly
changing. The collection and use of data post GDPR, the growth and
importance of regulations on apps and the enormous increase of
privacy-related issues, raise complex questions and issues for the
practicing bar. In this program, experts in the field will address the
critical issues that arise when offering games and other promotions
relevant to today’s marketplace.
Topics to be discussed include:
- The laws and rules governing sweepstakes, skill contests and other promotions on the new platforms
- Compliance with the laws governing real time marketing
- Influencer Marketing
- Fantasy sports, sports betting and gambling
- The growing import and challenges from Artificial Intelligence
- The increasing risks of corporate communications and blurred content/Native Advertising
- The continued import of the FTC Endorsement Guides
- Children’s Marketing
Click Here to View Program Agenda & Faculty
Program Chair:
Edward M. Kabak, SVP LAW, Association of National Advertisers
Sponsoring Association Committee:
Consumer Affairs, Darren A. Bowie, Chair