Marketing and Advertising Law: Social and Digital Media after a Year of Transformation (OnDemand)
Originally held on Wednesday, May 19, 2021 | 9:00 am - 1:00 pm
Program Fee:
$229 for Members | $329 for Nonmembers
Members who are Recent Law Graduates, Newly Admitted Lawyers (admitted for the first time in any state or country 2020-2022), In-House/Corporate Counsel, Judges, and attorneys who practice within the Government, Academic or Not-for-Profit sectors attend this program for free.
CLE Credit:
New York: 4.0 Professional Practice
New Jersey: 4.2 General
California: 3.5 General
Pennsylvania: 3.5 General
Connecticut: Available to Licensed Attorneys
This program provides transitional/non-transitional credit to all attorneys
Description:
More and more, companies are using promotional tools including
sweepstakes, skill contests, and hybrid versions thereof, all while
struggling to keep pace with the speed of technological change on new
platforms and technologies delivering these programs. Social media laws
applying to posting and tweeting in “real-time marketing, new privacy
restrictions from California and other states on data driven
advertising, challenges to opt outs and third party cookies, are rapidly
changing or challenging the advertising/privacy ecosystems. The
collection and use of data, the growth and importance of regulations on
apps and the enormous increase of privacy-related issues, raise complex
questions and issues for the practicing bar.
In this program, experts in the field will address the critical issues
that arise when offering games and other promotions relevant to today’s
marketplace. Topics to be discussed include the laws and rules governing
sweepstakes, skill contests and other promotions on the new platforms;
compliance with the laws governing real time marketing; influencer
marketing; the continued import of the FTC endorsement guides; a wealth
of new material on privacy, advertising litigation and children’s
marketing.
Click Here to View Program Agenda & Faculty
Program Chair:
Edward M. Kabak, SVP, ANA, Chief Legal Officer, BAA, a Division of the Association of National Advertisers
Sponsoring Association Committee:
Consumer Affairs, Darren A. Bowie, Chair