Small Law Marketing: Rev Up Your Newsletter (or Start One)

New York City Bar
Webcast
Small Law Marketing: Rev Up Your Newsletter (or Start One)
Tuesday, June 2, 2020 | 2:00 pm to 3:00 pm 

Program Fee:
Free for Members | $50 for Non-Members

Please Note: All attendees will receive an email confirmation including a zoom invite two hours prior to the program with details of how to access the webinar.


Description:
 
Why do YOU have a newsletter? If it’s to promote your seasoned transactional background or your latest courtroom win, you might be wasting your time. On radio station WII-FM (What’s In It For Me) the audience wants to learn how your experience will benefit THEM.

Why should you focus on the reader’s interest? The goal of your newsletter is to remain top-of-mind so that YOU will be the attorney of choice. A potential client or a referral source will call you for counsel on the topics you have so cogently explained in the analyses and commentaries of your newsletters.

If you don’t currently have a newsletter, why not? There are three times more email addresses as there are Facebook and Twitter accounts combined. People check their email more often than their social media accounts. Plus, YOU control the subscriber base and the frequency of your email newsletter, not a subject-to-change algorithm of Facebook, LinkedIn and Twitter.
Learn best practices to design, write and distribute your email newsletter, while following the Model Rules and Rules of Professional Conduct. 


Speaker:
Janet Falk, Falk Communications and Research 
 
Sponsoring Association Committee:  
Small Law Firms Committee, Gary Kaufman, Chair 

Sponsored by:
City Bar Small Law Firm Center






Where
42 West 44th Street New York, NY 10036

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