Social Media Influencers: A Legal Road Map

New York City Bar
LIVE WEBCAST
Social Media Influencers: A Legal Road Map
Tuesday, May 3, 2022 | 6:00 pm - 8:00 pm
Online registration is now closed. Please call Customer relations at 212 382 6663 to register or for assistance.

Program Fee:

$149 for Members | $249 for Nonmembers
Members who are Law Students, Recent Law Graduates, Newly Admitted Lawyers (admitted for the first time in any state or country 2020-2022), In-House/Corporate Counsel, Judges, and attorneys that practice within the Government, Academic or Not-for-Profit sectors attend this program for free.

CLE Credit:
New York: 2.0 Professional Practice
New Jersey: 2.0 General
California: 2.0 General
Pennsylvania: 1.5 General
Connecticut: Available to Licensed Attorneys

 

Connecticut: Available to Licensed Attorneys

This program provides transitional/non-transitional credit to all attorneys

Description:
The program provides a road map of the legal issues involved in hiring social media influencers for both practitioners who represent influencers and those who represent entities who hire influencers.  First, we’ll discuss the history of celebrity advertising and give examples of influencer use in advertising, including a presentation by a representative of the Federal Trade Commission (“FTC”).  Next, we’ll talk about the FTC’s advertising guidelines and enforcement.  Then we’ll delve into key influencer contract points including:
  • The services required by the influencer
  • Payment terms
  • Exclusivity
  • Business arrangements to be aware of
  • Intellectual property issues
  • Name and likeness questions
  • Music licensing
  • Force majeure and morals clauses
  • Insurance covering health and disability of influencer and product liability insurance covering the influencer
  • Indemnification
  • Limitation of Liability
Finally, we will conclude with a presentation by SAG-AFTRA’s National Director of Commercial Contracts of the new SAG-AFTRA Influencer contract, how it came about, specific requirements and issues SAG-AFTRA has seen since.

Click Here to View Program Agenda & Faculty

Program Chair:
Stephanie A. Jacqueney
, Law Offices of Stephanie A. Jacqueney

Sponsoring Association Committee:
Entertainment Law,
Randy Marc Friedberg, Chair



Where
Online Event


Tuesday, 03 May 2022

Description

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