Marketing and Advertising Law In a Rapidly Changing Social/Digital Media Environment
Friday, May 10, 2019 | 9:00 a.m. - 1:00 p.m.
Prefer to view the live program? Please CLICK HERE.
Program Fee:
Live Webcast: $239 for Members | $339 for Nonmembers
In-House Counsel: Free for Members | $269 for Nonmembers
Small Law Firm: $129 for Members
Members who are Recent Law Graduates (not yet admitted), Newly Admitted Lawyers, Judges (and their staff), or attorneys that practice within the Government, Academic or Not-for-Profit sectors attend this program for free.
CLE Credit:
New York: 4.0 Professional Practice
New Jersey: 4.2 General
California: 4.0 General
Pennsylvania: 3.5 General
Description:
More and more, companies are using promotional tools including sweepstakes, skill contests, and hybrid versions thereof, all while struggling to keep pace with the speed of technological change on new platforms and technologies delivering these programs. Social media laws applying to posting and tweeting in “real-time marketing”, Fantasy sports, sports betting and e-sports developments in Ad Tech are rapidly changing. The collection and use of data post GDPR, the growth and importance of regulations on apps and the enormous increase of privacy-related issues, raise complex questions and issues for the practicing bar. In this program, experts in the field will address the critical issues that arise when offering games and other promotions relevant to today’s marketplace.
Topics to be discussed include:
- The laws and rules governing sweepstakes, skill contests and other promotions on the new platforms
- Compliance with the laws governing real time marketing
- Influencer Marketing
- Fantasy sports, sports betting and gambling
- The growing import and challenges from Artificial Intelligence
- The increasing risks of corporate communications and blurred content/Native Advertising
- The continued import of the FTC Endorsement Guides
- Children’s Marketing
Click Here to View Program Agenda & Faculty
Program Chair:
Edward M. Kabak, SVP LAW, Association of National Advertisers
Sponsoring Association Committee:
Consumer Affairs, Darren A. Bowie, Chair