More and more, companies are using promotional tools including sweepstakes, skill contests, and social media and digital marketing and hybrid versions thereof, all while struggling to keep pace with the speed of technological change on new platforms and technologies delivering these programs. Social media laws applying to posting and tweeting in various forms of marketing, new privacy restrictions on data driven advertising, NFTs, Dark Pattern  restrictions raised by the FTC, and other concerns are rapidly changing or challenging the  advertising/privacy/Intellectual property ecosystems  The collection and use of data,  and the enormous increase of privacy-related issues, raise complex questions and issues for the practicing bar. In this program, experts in the field will address the critical issues that arise when offering games and other promotions relevant to today’s marketplace. Topics to be discussed include:

• the laws and rules governing sweepstakes, skill contests and other promotions on the new platforms;
• new developments on the FTC and NAD fronts,
• Greenwashing, the FTC’s green guides,
• Cause marketing, co-venturing and new state regulatory oversight,
• benefits and landmines in the world of loyalty programs and gift cards,
• NFTs, cryptocurrency, and intellectual property, he continued import of the FTC endorsement guides;
• a wealth of new material on privacy issues including chatbot issues