Marketing and Advertising Law in a Rapidly Changing Social/Digital Media Environment
Wednesday, May 19, 2021 | 9:00 am - 12:00 pm
$199 for Members | $299 for Nonmembers
In-House Counsel: Free for Members | $249 for Nonmembers
Small Law Firm: $59 for Members
Members who are Law Students, Recent Law Graduates, Newly Admitted Lawyers (admitted for the first time in any state or country 2019-2021), Judges, or attorneys that practice within the Government, Academic or Not-for-Profit sectors attend this program for free.
New York: 3.0 Professional Practice
New Jersey: TBD
Connecticut: Available to Licensed Attorneys
This program provides transitional/non-transitional credit to all attorneys
More and more, companies are using promotional tools including sweepstakes, skill contests, and hybrid versions thereof, all while struggling to keep pace with the speed of technological change on new platforms and technologies delivering these programs. Social media laws applying to posting and tweeting in “real-time marketing”, Fantasy sports, sports betting and e-sports developments in Ad Tech are rapidly changing. The collection and use of data post GDPR, the growth and importance of regulations on apps and the enormous increase of privacy-related issues, raise complex questions and issues for the practicing bar.
In this program, experts in the field will address the critical issues that arise when offering games and other promotions relevant to today’s marketplace. Topics to be discussed include the laws and rules governing sweepstakes, skill contests and other promotions on the new platforms; compliance with the laws governing real time marketing; influencer marketing; fantasy sports, sports betting and gambling; the growing import and challenges from Artificial Intelligence; the increasing risks of corporate communications and blurred content/native advertising; the continued import of the FTC endorsement guides; and children’s marketing.
Click Here to View Program Agenda & Faculty
Edward M. Kabak, Chief Legal Officer, Association of National Advertisers
Sponsoring Association Committee:
Consumer Affairs, Darren A. Bowie, Chair