LIVE WEBCAST
Marketing and Advertising Law: Social and Digital Media after a Year of Transformation
Wednesday, May 25, 2022 | 9:00 am - 1:00 pm
Online registration is now closed. Please call Customer relations at 212 382 6663 to register or for assistance.
Program Fee:
$229 for Members | $329 for Nonmembers
In-House Counsel: Free to Members | $279 Nonmember
Small Law Firm: $129 Member
Members who are Law Students, Recent Law Graduates, Newly Admitted Lawyers (admitted for the first time in any state or country 2020-2022), In-House/Corporate Counsel, Judges, and attorneys who practice within the Government, Academic or Not-for-Profit sectors attend this program for free.
CLE Credit:
New York: 4.0 Professional Practice
New Jersey: 4.0 General
California: 4.0 General
Pennsylvania: 3.5 General
Connecticut: Available to Licensed Attorneys
This program provides transitional/non-transitional credit to all attorneys
Description:
More and more, companies are using promotional tools including sweepstakes, skill contests, and social media and digital marketing and hybrid versions thereof, all while struggling to keep pace with the speed of technological change on new platforms and technologies delivering these programs. Social media laws applying to posting and tweeting in “real-time marketing, new privacy restrictions from California Virginia and Colorado and other states on data driven advertising, NFTs”,Dark Pattern “ restrictions raised by the FTC, and other concerns are rapidly changing or challenging the advertising/privacy/Intellectual property ecosystems The collection and use of data, and the enormous increase of privacy-related issues, raise complex questions and issues for the practicing bar.
In this program, experts in the field will address the critical issues that arise when offering games and other promotions relevant to today’s marketplace. Topics to be discussed include the laws and rules governing sweepstakes, skill contests and other promotions on the new platforms; compliance with the laws governing real time marketing , NFT’s and intellectual property, influencer marketing; the continued import of the FTC endorsement guides; a wealth of new material on privacy, dark patterns concerns and children’s marketing.
Click Here to View Program Agenda & Faculty
Program Chair:
Edward M. Kabak, Chief Legal Officer, BAA, Association of National Advertisers
Sponsoring Association Committee:
Consumer Affairs, Jolevette Mitchell, Chair
Co-Sponsoring Organization:
Council on Intellectual Property, James R. Klaiber, Chair