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Marketing and Advertising Law 2024 Speeding Ahead: Social

Marketing and Advertising Law 2024
Speeding Ahead: Social and Digital Media Confront Increased Regulatory Review
Wednesday, April 17, 2024 | 9:00 am –1:00pm
Online registration is now closed. Please call Customer relations at 212 382 6663 to register or for assistance.
The pace of companies adopting and using promotional tools and vehicles has vastly speeded up, including sweepstakes, skill contests, and social and digital marketing, embodying the most current forms of technological changes, such as Chatbot and AI. Social media laws applying to posting, tweeting, the growing labyrinth of federal and state privacy restrictions, and Dark Patterns cases raised by the FTC are all challenging and changing the advertising, privacy, and intellectual property ecosystems and raising quite complex questions and issues for lawyers practicing in several different areas.

In this program, experts in these fields address and clarify the key issues today for marketing, advertising, and privacy practitioners, among others; topics will include:
  • Laws and rules regarding sweepstakes, skill contests and other promotions on all the key platforms.
  • Dark patterns and other enforcement techniques on the FTC and NAD fronts.
  • CARU, COPPA, and children’s advertising - new rules and enforcement reflecting differing federal and state views on what is appropriate for children to view.
  • The world of increasingly interrelated connected devices, systems, and products.
  • The top technology issues for lawyers to understand and the legal ramifications thereof.
  • Cause marketing, co-venturing, and state regulatory variations and concerns.
  • Algorithmic bias and other legal issues in marketing and advertising.
  • A new look at endorsements and consumer reviews.

Click Here to View Program Agenda & Faculty

CLE Credit:
New York: 4.0 Professional Practice
New Jersey: 4.0 General
California: 4.0 General
Pennsylvania: 3.5 General 
Connecticut: Available to Licensed Attorneys

Program Fee:

$229 for Members | $329 for Nonmembers
In-House Counsel: Free to Members | $279 for Nonmembers 
Small Law Firm: $99 for Members
This program is free to Members who are Law Students, Recent Law Graduates, Newly Admitted Lawyers (admitted for the first time in 2022-2024), In-House Counsel, Judges, or Attorneys  in  Government, Academic or Not-for-Profit sectors.

Program  Chair:
Edward M. Kabak, Formerly BAA Chief Legal Officer and SVP Association of National Advertisers (2001-2023)

Sponsoring Association Committee:
Consumer Affairs, Jolevette Mitchell, Chair

Information about our Financial Aid Policy and Application can be found here


Online Event

Wednesday, 17 April 2024


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